Branding and visual identity

New brand strategy, identity, naming, web design and story for ERP software solutions that were made to work for working people as much they’re meant to work for a business/company that relies on them. BEEZ – Busy made easy.

Beez website is listed on the top 10 corporate website designs.

This and That Productions was founded in 2008 by a group of young filmmakers to produce high-quality socially engaging, character-driven, feature films, documentaries and TV series.

Our task was to redesign the visual identity and simple website with a focus on presenting their projects.

The logo design for This and That is based on the symbol which presents a combination of shapes of letter T. The sign is harmonically combined with a typographic part that features the brand name presented in an elegant and minimalist manner.

Rebranding of firm Soho Square Solutions, New York located experts on financial regulatory & compliance, business analysis, project Implementation and delivery for Corporate and Investment Banking. We redesigned their visual identity and website. Together we developed a new modern visual language and set of graphics/illustrations/icons for internal and external usage.

Believing that true beauty is in simplicity, a fine natural skincare brand Koozmetik is known for its picky selection of ingredients, an essential product range, and minimalism in design.

Preparing to expand on EU markets, the brand needed a redesign that would strengthen its premium and sophisticated qualities while achieving perceptual continuity with its previous design, and unisex look and feel. At the same time, we had to consolidate the entire visual system to ensure strong consistency across the range.

The first step in our approach was to redefine the portfolio architecture as the baseline for a seamless customer experience and navigation through product lines and categories when shopping online and offline.

Next, since each of the key product and brand information was positioned on a separate side of a package – making the product placements on shelves and purchase experience rather complex, it was necessary to redefine the informational architecture on the packaging itself.

Finally, this strategic and creative analysis led us to design a concept carefully devised and crafted around the letter element, previously used as an associative product descriptor. Albeit a bit subdued, it appeared as a quite interesting and original detail on the packaging, so we decided to give it a more prominent place and role. Enlarging it to become a striking and recognisable brand device, we achieved the new Koozmetik’s branding feels fresh and artistic, just like the products it represents.