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Extraordinary Brand Services
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We are CRU, nice to meet you. We combine strategy, story, design and product to build extraordinary brands. Because ordinary ones are bad for business. And what good is a brand that’s bad for business?
Every designer, storyteller, strategist, project, product and multi hyphenate at CRU is one of the finest at their craft—and ready to be your personal liaison through the branding process. We’ve found that a lean and dedicated team yields the most consistently extraordinary results, and helps us build personal bonds that have real impact.
Re-Branding & Website for biggest AI Exit in Europe
G2K
What’s the use of having data if you can’t make sense of it? G2K’s AI platform is an answer to that very dilemma. When they approached us, however, they needed a brand identity that was as impactful as their product—which they also needed help naming. So, we created an identity including a custom typeface, and dubbed their platform «Parsifal» after the Wagner Opera, giving them the dramatic weight their innovative tech deserves.
Branding & Market Entry for Europe's biggest Fintech
Trade Republic
Investing can feel stiff and uninviting if you’re just starting out. Thankfully, Trade Republic is hoping to change that. We created an identity that inspired trust in the emerging brand, while also feeling youthful and inviting.
Brand & Software made to inspire flow
Symbioworld / Celonis
Business process management software is–upon first glance—not the most exciting topic. But look a bit further and you’ll see that it makes people’s jobs—and lives—easier. With Symbio, entire organizations can enter a state of flow. Branding, Website & All Assets for B2B Software Company.
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