CXR.Agency embarked on a project to create a WebAR magic door experience for Turtle Bay Resort. The goal extended beyond traditional advertising; it aimed to offer an authentic glimpse of the private beach experience at the resort. Initially designed to engage potential visitors at conferences, the application was also strategically built for targeted advertising campaigns on social media and across the web. This multi-faceted approach encourages users to explore the resort's website and consider booking a stay.

CXR.Agency transformed BIMaire's home tours into an immersive VR experience, using Unreal Engine for a more interactive and engaging showcase. The project focused on enhancing performance and user interaction in the VR environment. Key achievements include optimizing 3D assets for better rendering on Oculus Quest 2, introducing intuitive hand-tracking navigation, and stabilizing frame rates at 72 FPS. This optimization led to a seamless, high-quality VR experience, fully compliant with Meta Store Guidelines.

CXR.Agency skillfully executed a digital overhaul for Morilee, a premier wedding gown brand, focusing on branding, UX/UI design, and advanced web development. The transformation integrated Morilee's traditional systems with a custom CRM for enhanced retail partner and client management. Utilizing WordPress & React technologies and a headless CMS approach, the project streamlined content management and operations, improving user engagement. This digital upgrade mirrored Morilee's elegance, optimizing their web presence for greater efficiency and future growth.

CXR.Agency created an engaging WebAR experience for Feed the Children, a prominent organization combating childhood food insecurity. This project involved developing a custom WebAR campaign, blending concept development, storyboarding, 3D modeling, and sound design. The AR experience, built on the 8th Wall platform, was designed to be app-less for easy access and featured custom animated 3D models of a kitchen with interactive elements synced to a compelling voiceover.

The experience aimed to make an emotional impact, leaving users with a powerful visual reminder of the ongoing issue of food insecurity. This innovative approach marked a significant shift from Feed the Children's traditional direct mail campaigns, resulting in increased click-throughs and donations.

CXR.Agency revitalized Smith's Workwear's online retail experience through a dynamic Shopify website overhaul. The project entailed a modernized customer interface, enhanced search functionality, and a responsive design. Integrating the existing ERP system with Shopify streamlined inventory management and order processing. This strategic upgrade significantly improved both the user experience and operational efficiency, reinforcing Smith's Workwear's online brand presence.