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Make a video people actually want to watch.
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Human Factor Media is an award-winning video production company with offices in Nashville, TN and Brooklyn, NY.
We are a collective of filmmakers, strategists and artists raising the bar on narrative video. We produce commercials, branded content and social video for our partners.
We've worked with leading brands to develop story-based video content that resonates with viewers - our clients include Amazon, Panera Bread, LG, Marriott, Planet Fitness, Biz2Credit, Adidas, Motrin, Snapchat, the New York Post, True Classic, Blue Cross Blue Shield and more.
We are a soup-to-nuts shop that can handle every step of a project from developing creative concepts to filming and final edits. We have a large studio in Nashville with two sound stages and a full complement of lighting and grip gear.
We believe the best marketing today isn’t marketing at all, but stories that resonate. People are deaf and blind to traditional commercials—they go out of their way to avoid them. We produce branded content videos that create a lasting connection with the viewer.
Emerald Brand Engineering A Sustainable Future
Emerald Ecovations
We partnered with Emerald brand to produce videos highlighting the importance of sustainability and the growing consumer recognition of companies that practice responsible methods of production.
The videos outlined the unique differentiators that make Emerald a one-of-a-kind company, highlighting the process by which their products are made and the positive impact on the environment and for their clients sustainability efforts.
HearUSA Prioritizes Purpose
HearUSA
We developed distinct long form video and supporting social content for HearUSA, a leading hearing aid company.
The video content highlighted the brand mission of HearUSA, showcasing the real people who drive the company forward and illustrating the importance of the work that they do.
The content was designed to be engaging and human-centric,
showing who the HearUSA team are personally and professionally, how they embrace and embody the brand’s core values and in turn how the brand values, encourages and uses employee feedback to create a collaborative professional environment that facilitates professional growth.
Biz2Credit - Time to Restock? National TV Campaign
Biz2Credit
We produced a series of National TV commercials for the FinTech company Biz2Credit, which provides loans to up-and-coming small businesses.
The Working Songwriter - 2024 TRAILER
The Working Songwriter Podcast
Inspired by the popular podcast of the same name, The Working Songwriter follows musician Joe Pug as he interviews some of the best singer-songwriters in the country.
The pilot episode features a day in Nashville, TN with Kevin Griffin, the lead singer of Better Than Ezra, where they discuss songwriting techniques, the band's ascent to stardom in the 90s, what it's like writing hit songs for other artists and the weird state of the music industry today.
Kevin Griffin has produced, written, and co-written platinum albums and songs that have sold more than thirty million copies. His first number-one hit with Better Than Ezra was the 1995 song "Good". His other number-one songs are Howie Day's "Collide"and Sugarland's "Stuck Like Glue" in 2011.
Biz2Credit - National Television Campaign
Biz2Credit
We produced a series of 5 commercial spots and supporting social content for our partner, Biz2Credit, a major FinTech company.
Brendan Nardozzi
Brendan leads our New York office and is responsible for the daily operations of the company and its next phase of growth. With an eye for aesthetics as well as strategy, he partners with brands to push the boundaries of storytelling and create compelling, impactful work. With over a decade of experience across advertising, digital media and branded content, he brings a vital combination of commercial and brand strategy and has directed projects all over the world - from global campaigns to short docs and branded content series.
Zack Slingsby
Zack is a professional writer, branded content producer, and the founder of Human Factor Media. He graduated Fordham University, received his MFA from the New School and has published in numerous creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video.
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