BUILDING BRANDS WITH PASSION AND PURPOSE
QUO is a strategy-driven branding agency. We collaborate with organisations worldwide to create, shape and refine their brands to capture their distinct culture, passion and purpose.
Over the past 29 years, we have nurtured meaningful relationships with global hospitality, tourism, wellness, healthcare, and UN entities, establishing a reputation for unprecedented excellence in all forms of brand strategy, identity and communications.
QUO operates offices in Bangkok, Saigon, Singapore, Amsterdam, London and Riyadh.
Strategic and creative, we craft branding solutions that spark real human connection across a wide array of services including Brand Strategy, Brand Positioning, Brand Culture, Brand Purpose, Guest Experience, Tone of Voice, Naming, Editorial, Logo design and Visual Identity.
Our specialisations include Hospitality, Hotels & Resorts, Wellness, Spa, Advocacy, Healthcare, Medical Tourism, Luxury Travel, Destination Branding, and Multi-use Developments.
Brand tonality and social strategy
IHCL
When India’s leading hospitality group was looking at re-defining its successful legacy brand, we were appointed to work on the definition of Taj Palaces and we helped the company truly uncover the soul of the brand. As part of our work with IHCL, QUO also developed a compelling tone of voice taking inspiration from the brand concept: “Reinventing Tradition” and an IHCL brand book covering its full brand portfolio.
Paul Keen
Putting relationships at the core of our robust and dynamic project management processes, Paul drives each team to build connections and solve complex brand challenges. Having recently received a master’s in innovation, he ensures each project pushes the limits of convention while remaining focused on people and culture.
Suki Dixon
For 25 years, Suki has been leading communication projects at QUO for United Nations agencies, governments and non-governmental organisations. Her background as a practising architect and writer provides insights for creating impactful work addressing global issues.
Derek Kirk
Working from a background that spans engineering, coffee cultivation and fiction writing, Derek’s as comfortable tinkering with the nuts and bolts of syntax as he is fleshing out brand character and tone of voice. But above all, he’s an enthusiastic storyteller.
Wayniq Urairat
Wayniq leads the strategy department as they craft innovative and compelling brands; each carefully developed through in-depth research, analysis and insights.
Catherine Edwards
Innately curious, with a passion for cultural narratives and human behaviour, Catherine supports QUO’s multidisciplinary teams as they form distinctive brands for our diverse base of clients.
David Keen
An evangelist for the power of experiential branding, David Keen is a successful entrepreneur and leading strategist for the travel and hospitality industries. Over the last 25 years, David has published and been interviewed in dozens of publications and has been a featured speaker at numerous conferences, tradeshows and professional events.