Bearing King is an independent business who specialise in bearings and power transmission products to trade, OEM and aftermarket industries. Their need was to improve on their existing PPC campaign performance, which was just about breaking even based on initial purchases.

We achieved an 84.2% increase in revenue, with only a 6.3% increase in ad spend. Overall conversions increased 93.2% and there was a decrease in cost per acquisition of 45%.

InvestinGoal wanted to increase website traffic by 30%, whilst maintaining conversion rate. However, they faced multiple challenges such as diminishing search interest in self-trading after the pandemic, the fierce competition in this YMYL niche, and trust issues in the industry.

This campaign helped InvestinGoal develop authority on crucial topics, develop interest, attract new audiences as traffic, and build links to their site.

Across these three campaigns, we gained 150 links, with estimated combined campaign views of over 1.5 million!

We also exceeded their target of a 30% increase in traffic, by increasing their daily users by 100%! All of this on a modest budget and in a very competitive industry.

When this client first reached out to us, they had just changed the direction of their business - from a local divorce mediator, to a national online-based mediation service. Therefore the key challenge was to maintain and increase website performance in this new, much more competitive, nationwide search space.

In this industry, authority is even more important than usual - and this approach really paid off for the client. They have seen fantastic improvements in traffic, clicks and conversions - with the strongest growth seen on the homepage and key service pages. Overall, we delivered a 793% YoY increase in users, a 671% YoY increase in sessions, and a 329% YoY increase in conversions!