The world is accelerating into an electric future. Castrol provides e-vehicle manufacturers with the fluids they need to further progress the development of e-vehicles. WMH&I was asked to create the positioning, name and identity for this new brand. Taking the Castrol brand into an electric future.WMH&I created a brand that is bright and future-focused. The 'ON' brand name and logo uses the digital toggle button - swiping from left (off) to right (on) - as inspiration. A world of electric blues with energy lines communicating progress.

Despite its century-old heritage, High Liner Foods maintains an ambitious, disruptive spirit, focused on bringing new ideas, sustainability practices and new processes to fuel growth. Building on High Liner Foods’ purpose of “Reimagining Seafood To Nourish Life”, the company is set to change the way we see food.The rebrand brings forward a bold graphic twist as the key element of the new look. It focuses on changing perceptions of High Liner Foods, highlighting its leadership and positive actions towards building an optimistic future for the seafood industry.This graphic twist is central to HLF's new identity. Present throughout from logo through to a modified typeface by Dalton Maag, it represents the change of perspective and signifies the active transformation HLF is spearheading in the food industry. The full 360-degree brand identity for High Liner Foods captures the humanity of the brand, its creative potential and optimistic future journey.

WMH&I brought together Japan's largest container companies (NYK, MOL and K Line). Through finding a common purpose that targets B2B customers across the world, WMH&I created an identity that is deployed across 2 million containers and 240 enormous ships.
ONE's most distinctive visual asset, its magenta colour, takes inspiration from Japan's iconic cherry blossom. This eye-catching colour disrupts the shipping-container market. In addition, WMH&I created a visual identity based on the shape of the humble container itself. Enabling ONE to 'frame' the world and its resources, as well as highlight the company's ability to transport assets around the globe.

Lamb Weston makes and delivers high quality frozen potato products to foodservice and retail customers all over the globe. Hugely innovative, forever asking 'what next?', Lamb Weston has a range of industry firsts to its name and this restless pursuit of innovation was encapsulated in the brand purpose of 'inventiveness'.Simple and witty, the potato shaped ellipses bring Lamb Weston's 'seeing possibilities in potatoes’ proposition to life across branding, workspaces, customer campaigns, packaging and employee’s engagement communications.WMH&I’s work contributed to a net sales increase of 54% to £3.7billion in five years since rebrand. Ten years on, our collaboration with Lamb Weston continues to go from strength to strength, working with multiple teams globally.

Nippon Express are the No.1 logistics-based business solutions provider in Japan and across the Far East. The company is on a journey to become a true global player in the logistics market.We need to unit the previous fragmented collection of individual businesses across the globe under one new group company, with one brand idea, and one brand identity.The company's ambition is to grow revenue from non-domestic markets to 50% of their total. To achieve this goal, they need to become stronger together.Central to the identity are the lines of progress communicating how Nippon Express' brand purpose of We Find The Way.