we are directa, full cycle design bureau
Directa Design Bureau is a creative agency based in Ukraine, specializing in brand strategy, visual identity, and digital content. We focus on harmonizing aesthetics with functionality, crafting designs that look appealing and serve practical purposes. Our team works closely with clients to enhance brand experiences through thoughtful design solutions, integrating beauty and problem-solving into our projects. Whether it's for naming, packaging, or motion graphics, Directa brings a strategic approach to all creative endeavors.
P.S: doing it all with fun and unicorns, of course
TIKITHAI PAN ASIAN CUISINE RESTAURANT
https://tikithai.ua
RE-BRANDING, BRAND IDENTITY, PACKAGING, COLLATERAL DESIGN, SOCIAL MEDIA DESIGN, WEBSITE DESIGN & DEVELOPMENTTikithai is the first authentic Thai street food in Lviv. During our rebranding, the main goal was to transfer the visitors to the noisy atmosphere of Thai streets. Fresh & vibrant Ton of Voice, updated logo, modern typography, new pattern system, and bright color palette - all this speaks of a new Tikitai.In the center of the cafe's identity is a logo, that is created on the basis of graphic frames and forms, which are found on all carriers of the brand and build its recognizability everywhere. The logo consists of a shape that mimics an open WOK package.The style of the site is based on the general identity of the cafe, and the basis of recognizability and mood is laid by branded stickers that are found on all media.
Cashee - Digital Banking For The Youth
https://www.cashee.com
brand identity, logo design, motion design, packaging, social media design, fintech
Cashee is a UAE-based digital banking platform for teenagers in the MENA region that aims to empower youths with smart money skills and improve financial literacy.
Our partners, The Gradient developed the entire product and invited us to collaborate on creating the brand identity. Using dynamic typography, vivid gradients, and bold fonts to create a youthful and energetic look we developed a new visual style for Cashee.
We created a smooth design system, digital content, a series of animations, photoshoots for key visuals, and much more. In our design, we conveyed dynamic, youthful energy, and excitement from the digital world, and computer games. The main slogan was “smart hustle,” reflecting the pace at which we developed this project.
To ensure a personalized approach for every user, we adapted these elements for each of the three different teams.
Banking for teenagers will never be boring again! With our approach, it will become exciting, educational, understandable, and safe.
REYTEL JEWELRY
https://reytel.com.ua
VISUAL IDENTITY, LOGO DESIGN, PACKAGING DESIGN, ART DIRECTION, JEWELRY DESIGN, EMBLEM DESIGN, SOCIAL MEDIA DESIGN
REYTEL is a designer jewelry brand born from a belief in the power of symbols and inner courage. Each item in our collection is a unique designer piece that combines modern trends with years of experience in the field of jewelry art. Our mission is to inspire and empower, making our products reliable companions on your journey to personal success.
Challenge:
Our task was to create a positioning strategy and naming that would reflect the essence of REYTEL. We wanted to convey the idea that courage adorns the modern man and reflect this in the brand's name and concept.
Solution:
We came up with the naming "REYTEL Brave Jewelry" to reflect courage and faith in one's own strength. The visual identity of the project strikes a balance between modernism and minimalism but with a contemporary approach to design. Every detail of the project is aimed at creating the image of a modern man who values style and quality and believes in symbolism.
Process:
The development process included market analysis, competitor research, and a deep understanding of the target audience. We carefully crafted the brand strategy and visual identity using modern tools and technologies to ensure the successful realization of our vision.
Results: The results of the REYTEL project are impressive. The brand has gained recognition in the field of jewelry art and has become an emblem of contemporary masculine style. We succeeded in creating a brand that not only produces jewelry but also imbues it with profound symbolic meaning, inspiring men to achieve their personal goals and believe in themselves