We are seeking a creative and experienced video production team to create a compelling 30-second commercial for our latest barista-quality espresso machine. Our product is designed for coffee enthusiasts who want to enjoy the world’s best espresso right in the comfort of their own home. The commercial should highlight the machine's sleek design, superior performance, and the unparalleled quality of coffee it produces, rivaling the experience of a professional barista. The ad will be used both on television and across digital platforms, including YouTube.
Project Scope
Concept Development: Collaborate with our marketing team to develop a unique and engaging concept that effectively communicates our brand message.
Scriptwriting: Create a script that highlights the key features of the espresso machine and resonates with our target audience.
Storyboarding: Develop a visual storyboard that outlines the flow of the commercial, ensuring that it aligns with the approved concept.
Casting and Talent: Identify and hire actors or influencers who can embody the lifestyle and sophistication associated with our brand.
Location Scouting: Identify and secure filming locations that match the desired aesthetic for the commercial.
Filming: Conduct a professional shoot using high-quality equipment to capture the product and its usage in various settings.
Post-Production: Edit the footage, incorporating sound design, voiceover, and motion graphics to create a polished final product.
Revisions: Include up to two rounds of revisions to ensure the final commercial meets our expectations.
Key Deliverables
30-second TV-ready commercial
30-second YouTube-ready commercial (optimized for online viewing)
Full script and storyboard
High-resolution still images from the shoot for use in other marketing materials
Final video files in required formats (e.g., MP4 for digital, broadcast-ready formats for TV)
B-roll footage for potential future use
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